Market swipes left on Match, Tinder as Facebook swipes close to dating

Thombre argues that Match’s success stems in part from its library that is vast of apps, including older properties such as the namesake Match service and OkCupid along with up-and-coming brands like Hinge, BLK, and Chispa. The company’s view is the fact that the apps don’t cannibalize each other but instead assist show one another classes. The Match strategy would be to “have each app operate its very own experiment,” according to Thombre. “As those…